ONE STEP AHEAD

Giving the world a good night’s sleep is our company mission. The mission reflects
our passion towards our products and our vision of our target group. ’The world’
might seem like an unreachable goal, but as the leaders in Europe, Russia and Asia,
we are well on the way. Our next steps as a company will help us bring better sleep
to even more people.

During the nearly 75 years we’ve been in business, we’ve developed a unique insight
into customer needs and a distinct product offering:

– Our bedding solutions are made for the wide-ranging needs of an international
customer and consumer base. This sets us apart from competition, which is either
niched or only active in certain geographical markets.

– We know what consumers want, as we are market leaders with well-invested core
brands and have our own retail concepts on selected markets. We know what larger
furniture retailer chains want, as we are their private label partner.


Our vision is to be the leading provider of beds, recognized by the industry and
trusted by consumers. In order to get there, we will share market insights, build
strong product concepts, and will make sure that we are perceived internally and
externally as ONE company. This is our approach to making a difference in the
market place and to being one step ahead of competition.

Join us on the journey!